Welcome to the Isle of Man’s only online market research company. Why do we need market research? Quite simply it fills the void between aspiration and opportunity. It creates a higher level of understanding that allows you to make more of the opportunities your business has. When used correctly, it will be central to your business development and strategic marketing strategies. Strong research and analysis is the fundamental key in understanding and maximising opportunity.
Qualitative Market Research
This is generally used for highly focused exploratory purposes using a small group of respondents or focus groups. It is an ideal tool for measuring employee satisfaction as part of an overall HR strategy.
Quantative Market Research
A more generalised form of research that tests specific hypothesis using random sampling techniques. Typical uses include surveys, questionnaires and online polls. Ideal for testing the market on any aspect of sales development through to marketing effectiveness.
Why are we different?
Market research is fairly straightforward. You collect data based around a series of carefully crafted questions. You analyse the results and produce reports. Simple. However, to extract more from your analysis, you need a company that understands business development and strategic marketing. A company that will work with you to develop the strategy and ultimately help see and maximise market opportunity. At Research Offshore, we can work with you to develop all these areas and so much more.
For a full explanation of what you should expect from market research, please go to our ‘About Market Research’ page.